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Creative

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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    In creating content, it's important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. The quality of the content you create is...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content marketing stack race" as "Adobe's battle to lose"), the relationship between the creative cloud...

  3. The Difference Between App to App and Web to App Advertising

    Mobile web inventory is similar to mobile app inventory in terms of creative sizes, but the ad shows in a web environment rather than an app environment. The combination of beautiful creative, smart targeting, and accurate measurement will set you...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level...