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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on questions in...

  3. Pick Up on Current Events for Link Building

    If you're one of the first to respond or one of the first creative responses, you can have your share, too. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Use this example of metrics to benchmark your efforts against the competition and measure visibility, creative, and continuity. Ad Creative and effectiveness. Creative. We have all done market research on our competitor's website, keywords and ads...

  5. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what concepts...