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  1. Influence the Influencers: The Magic of Co-Created Social Content

    When it comes to co-creation of content, it's all about the mutually beneficial relationship. Creation Somehow people that love you and what you do gather together and say all kinds of nice things. Right?

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The all-night-long coding sessions helped change Zuckerberg's life through the creation of products like live comments during CNN election coverage and Facebook TV. The new ClickZ Live conference series kicked off in New York this morning with a...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    SMBs are often clearer about their topics and audience but have a more difficult time actually executing on content creation. Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their...

  4. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Doing so will keep the pressure off you from joining the content creation rat race. If you don't start with what appeals to you personally, and what you would love to read and re-read (or watch or listen to), how could you possibly convince someone...

  5. So... You Think SEO Has Changed?

    In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is in their buying cycle, especially for business-to-business (B2B) websites. I usually find these statements short sighted.

  6. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Thought leadership elevates content creation to new heights by focusing in on quality insights, good writing, and taking a forward-looking position on key issues. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search...

  7. Social Media Monetization in a 'Mobile First' World

    As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. This has created an environment of fast and simple...