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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful. Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable...

  2. Learning to Carry Your SEO Baggage

    Creating a new domain, but 301 re-directing an older domain into it, is like legally changing your name; the records associated with the last one still exist. Everybody’s got baggage. Everyone has things they carry with them from their past.

  3. Buy side attacks Isda early termination protocol

    That doesn't sit well with buy-side firms, which accuse the FSB and Isda of effectively creating regulation in a closed forum. One buy-side lawyer calls it "absurd" and "insane". Another says her clients will "go ballistic" when they see the details.

  4. Beneficial ownership of assets under scrutiny in divorce

    But White established that the fruits of a marriage should generally be shared equally regardless of who was primarily responsible for creating the family's wealth. Disclosure orders lift corporate veil against third-party businesses

  5. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Usually, the problems all boil down to just two issues: a lack of trust creating fear and uncertainty and a lack of understanding that may give rise to misaligned expectations and anger. Remind them that past efforts of yours have yielded the...

  6. Evolution in Digital Marketing Skill Sets

    They bring value to the table by creating efficiencies in management and with their ability to connect the dots of information that allows marketers to make better decisions. This is an exciting time for those working in the advertising and search...

  7. Are Scholarship Links Considered Unnatural by Google?

    I have seen a trend lately where a lot of websites are creating scholarships so that they can ask colleges and universities to link to them. Provided you have the budget for creating these scholarships, it can be a relatively easy way to attract...

  8. Your Job Is to Make Google Look Good

    Creating an awesome website has to become a compulsion, and yes, it's an SEO ranking factor, one way or another. This post will explore why this is true, and what it means for your SEO strategy. Why, Oh Why, Is This True?

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