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  1. SEO Is No One-Trick Pony

    One very common practice for us is to set up alerts for our clients using HARO, to identify opportunities to contribute to pieces that are being published (folks seeking an expert opinion/contribution to an article that is being written).

  2. Conquering Content Marketing, Step 5: Measurement

    A custom hosting app that alerts the team when there is trouble with a server was making all the noise. Lisa walked into the conference room hoping to hear good news from the team. This was encouraging, the first piece of good news Lisa heard all day.

  3. Google Crisis Response: From Search Engine to Information Provider

    Crisis response alerts are now geo targeted to the browser so that desktop searchers in a nearby area will automatically get an alert within search results when they visit Google. The map was deliberately made to be embeddable aswell, so that other...