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  1. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Several free tools also will create Schema.org code for your specific needs, including the Microdata Generator or the WordPress Schema Creator by Raven plugin. It won't get you a rich snippet, but it makes it absolutely clear which Google+ page is...

  2. How to Write Great Content: Because Awesome Content Won't Write Itself...

    By using simple tools, content creators (and even content creator wannabes) can decipher exactly what customers are searching for, how often they're searching for it and the specific phrases they're using to look for the information.

  3. Structured Data First Steps: Adding Schema Location Markup to Your Website

    Schema-Creator.org will also add line breaks to the code that will make your address look "unnatural" on a page. If you'd like to add markup around your phone number, use a different tool, as right now Schema-Creator.org doesn’t have a line item...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    You can find more tips on targeting from Facebook linked directly to the Ad Creator, in the Facebook Help Center. It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Many notable opponents have spoken out publicly, though there are a few the U.S.government may wish to pay particular attention to: the engineers who created the Internet, including TCP/IP co-creator Vint Cerf, Jim Gettys, editor of the HTTP/1.1...

  6. How Advanced Marketers Will Use Facebook in 2012

    Depending on your role in the company (media buyer, content creator, channel partner/affiliate manager, etc.this kind of data ideally improves how and where you spend your time and money. CalmSea is a technology platform that enables you to create...