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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Jeremy Cornfeldt, president of iProspect U.S.said iProspect and Covario are kindred spirits, culturally, “which when united, will create one dynamo agency poised to make waves in the market,” and that “Covario’s San Diego-based headquarters also...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. Especially when an agency is newly hired by a company, the first few weeks are...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Search is continually growing as an important revenue...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Tip #1: Create Robust Site Architecture The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical performance of a page contributes to a good ranking.

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Create Content That Helps the Customer The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. If you think about it, everyone is selling, whether you’re a search...