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  1. How to Create a Social Media Friendly Landing Page

    In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific audience you target. Community managers can create great little posts that entice and pique the curiosity of friends and fans.

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Neil and I teamed up to create a thorough, eight-chapter guide to increasing conversions. KISSmetrics and CRE teamed up to create this infographic on nine steps to better conversions. Chapter 4 – my personal favorite – teaches you how to create an...

  3. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Buried within Twitter analytics, there's a way to create a lead generation card. Click "Create Lead Generation card. Check the data use policy box and create the card. The fans that regularly read your newsletter are often your most valuable brand...

  4. How to Optimize Your Content Strategy With Social Listening

    One area where agencies and companies struggle is determining what content should create and provide to their audience. While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be better used...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Or, if they've put an item in their cart, but haven't made the final purchase, create messaging that encourages them to do so. Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads...

  6. Google+ Drops Controversial Real Name Policy After 3 Years

    The risk is users to create a disruptive, offensive, or confusing experience by using things like upside-down characters, obviously fake names, like ‘god' or worse. According to Google the previous restrictions "helped create a community made up of...

  7. Top 10 Skills That Separate Real UX Designers from Wannabes

    Do they describe their process in terms of a two-part process: redefine the problem, create the solutions? Many so-called designers are familiar with personas and can create rather useless ones, but a seasoned UX designer can describe how specific...

  8. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.