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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] create an XML sitemap? Can I create location-specific posts for my social networks? Can you create or claim social media accounts on behalf of our locations? Not all of the questions below might be applicable to your business...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says...

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The quality of the content you create is influenced by the quality of the material on which it is based. The value of this question isn't in the answer itself, but in the ability it gives you to dice up the answers later, and create content that is...

  4. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term. The best way of repositioning your own thinking is to ask the following question of your domain: "What content...

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Is the day coming when Google will force content creators to create a Google+ account and verify their content in order to compete in organic search? YouTube is having difficulty getting independent music labels to sign on to its new service due to...

  7. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Create a "Cyber Monday"-type kickoff event for back-to-school shopping. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to data coming...