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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well...

  2. Movie-Themed Halloween Costumes Lead Google Search Trends

    In addition to ready-to-go costumes, people also like to create their own Halloween outfits. What will the most popular Halloween costumes be this year? Google's top trending searches for Halloween costumes give us a good idea that movie-themed...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if Google will create the streamlined versions themselves through the Google Play store. Back around 2009 there was a lot of speculation...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    You can either combine local with your current shopping campaigns or create a local-only campaign. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed...

  5. SEO Is No One-Trick Pony

    I mean, if you had to pick one tactic, I would have to pick "create content. From there, you will want to create an editorial calendar that helps to shape your content initiatives. The workshop was four hours and the presentation totaled just more...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for those search queries. Understanding what the competition is doing with their content...

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base. Identification of existing redirects (so you don’t create redirect...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Create dynamic landing pages that recognize cookied users and provide additional details on topics that users have shown interest in. As digital marketers we’re far past the point of relying on our gut when it comes to decision-making.