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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And I’m here to tell you that excessive pagination can drive users crazy, while also yielding horrible engagement signals. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t go crazy here detailing the update, since I’ve already written several posts about the recoveries and fresh hits. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This Is Crazy There are some shady dealings going on behind the scenes at YouTube regarding its new streaming music service. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and...