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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    OK, maybe not "obsessed," as it's probably not healthy to obsess about anything, but your quality score is veryimportant and you'd be crazy to ignore it. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you...

  2. 10 Outrageous Social Media Predictions for 2014

    Share your own crazy thoughts about what might happen in social in 2014. SnapChat rejected a $3B acquisition offer from Facebook and created a mass of theories, opinions and predictions about why it did so and if it was smart or simply put – crazy.

  3. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    The same goes for your crazy-bananas high tide of seasonal sales extravaganza. All great parties must come to an end. After the holiday rush is over, a hangover may set in, causing disorientation, grogginess, and denial that it all had to come to...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): Even government shutdowns can't put a damper on...