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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Perform a Crawl Analysis In my previous posts about Panda, I explained how important a crawl analysis can be for hunting down Panda problems after getting hit by an update. If you have recently recovered from Panda, then it makes complete sense to...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes Perform a Screaming Frog Crawl Crawl any external links to ensure they are not linking to 404 pages or...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Once you crawl your site as Googlebot for Smartphones, you can view the various issues being flagged. You might see many errors showing up during the crawl (that aren’t showing up when you run a standard crawl of the site).

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog is to run a crawl report of your site and identify duplicated page titles and/or file names. Errors: Screaming Frog also generates a status code column in...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Related Resources http://www.robotstxt.org/ https://developers.google.com/webmasters/control-crawl-index/docs/robots_txt The present invention may also be used after the crawl such that if more than one document is near duplicates, and then only...