To fix the broken culture of SEO metrics, co-founder and CEO of SEOmoz Rand Fishkin says that the solution to changing this mentality is to align clients business KPIs (conversions, transaction value, retention, etc.with the right leading...
Webmaster Tools - Crawl Errors The Crawl Errors report is is one of my favorites offered in Google Webmaster Tools. The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and...
When new pages and posts are created it may take some time for that new URL to be indexed by search engines (depending on the site’s crawl rate). WordPress is one of the most popular content management systems available today.
If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it. Too many ads and making it too difficult for people to find content they're looking for...
This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. Another thing you can do to help your crawl efficiency is to monitor your indexation accurately by using segmented XML files ‐ you...
This just tells Google how often it should crawl the site and it will compare the update frequency to other sites’ update frequency in the same niche to determine a trend and pattern. Bounce rate and traffic data mixed on-page with off-page).
Crawlability, including XML sitemaps, navigational structure, rich media cautions, graceful degradation, URL structure, robots.txt, crawl rate, access and instruction for Bingbot to crawl the site, and using Ignore URL parameters, where appropriate.
I fervently monitored post launch metrics, page crawl rate, 404s, indexed pages, and so on as any other anxious SEO professional would do. Adhere to these recommendations and you will have a better optimized site and hopefully see an enhanced bot...
Run a site spider crawl of the live site to get a good list of URLs on the current site. Note the bounce rate, time on site, pages per visits, and goal completions. SEO Redesign: Teamwork First It should go without saying, but SEOs, developers and...
Being far too technical: Yes, crawl priority, canonical tags, rel=author are all valid SEO terms, but chances are the prospects won’t be familiar with industry jargon and lengthy, technical-term filled posts will simply bore the reader.
Crawl Rate Crawl Stats In the Crawl Stats area graphs displaying the past 90 days of Googlebot activity can be seen. Crawl error definitions provide additional clarification as to what is considered to be an error.
There are many common issues that impede a search bot's ability to crawl your site. You don’t want technical issues to make it difficult for search engines to crawl and index your site, as that will make it tougher to rank highly and cost you...
Google isn’t able to crawl Facebook, either because people set their profiles to private or Google is blocked from crawling. If Google can’t crawl and see how many people you follow or who follow you, they can’t use that as a reliable signal.
Good news is, there's a better, more reliable way to get Googlebot to recrawl your site ahead of your standard crawl rate, and it's 100 percent Google-endorsed. Last year, Google updated "Fetch as Googlebot" in Webmaster Tools (WMT) with a new...
You’d only really do this if you witnessed server issues due to Google’s crawling, for the most part you’re going to let Google figure out what the correct crawl rate is for your site based on how frequently you add and update content.
Fewer URLs and more crawl budget but not IE8 supported or with older versions of Firefox. What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of link equity.
Crawl Management: This function alerts webmasters as to how Bingbot crawls the website and controls how often and how hard Bing crawls site. This is good for organizing and prioritizing times to crawl website against traffic patterns and times of...
While it's likely Twitter, Facebook, LinkedIn, and other social signals are being incorporated somehow (as long as they're available through the crawl), without direct access to that data, and without knowing its intricate relationships, Google...
Spiders decide what pages to crawl based on URLs placed in a queue from previous crawls and that list is augmented with URLs from XML sitemaps. From this, an indexation rate can be calculated and an advanced search can be used to see what other...
However, it's also possible that Bing's increased crawl rate has left it with a few more results that are indicative of the blackout, instead of what a site's content actually is. Far noted in his post that the reduced crawl rate shouldn't have...
