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  1. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    During audits, I dig into the XML sitemap reporting in Google Webmaster Tools, while also crawling the sitemaps. Second, my client was feeding the engines dirty sitemaps, which as Forrester explained, can result in a loss of trust.

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    XML Sitemaps/HTML Sitemap W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site. Today, the search engines are more sophisticated, and will likely find and...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The challenge here is that Foursquare content is difficult for bots to crawl – SEO is reliant on submitted XML sitemaps to enable search engine visibility. Google Apps: The Apps link on the Google Search app homepage routes users to the full suite...

  4. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    I use it for a number of important tasks related to crawling websites, checking XML sitemaps, flagging crawl errors, checking on-page optimization in bulk, etc. At the end of the crawl, you can see which pages still have that code (or don't have...

  5. Top Google Website Optimization Resources

    Creating & Submitting Sitemaps The Crawl Errors report is is one of my favorites offered in Google Webmaster Tools. The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and...

  6. SEO Diagnostics: Urgent & Preventive Care

    Another thing you can do to help your crawl efficiency is to monitor your indexation accurately by using segmented XML files ‐ you can do this by splitting your XML sitemaps into categories, then use the following search operators – site: geturl...