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  1. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  2. Dealing With Onsite Duplicate Content Issues

    Duplicate content issues can lead to a decrease in crawl rate – this happens because Googlebot is busy crawling unnecessary similar pages ScreamingFrog: The ScreamingFrog crawler will crawl up to 500 pages for free for issues including duplicate...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Perform a Crawl Analysis In my previous posts about Panda, I explained how important a crawl analysis can be for hunting down Panda problems after getting hit by an update. If you have recently recovered from Panda, then it makes complete sense to...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Perform a Screaming Frog Crawl Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes Crawl any external links to ensure they are not linking to 404 pages or...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You can fire up GWT and select Crawl from the left menu, and then Fetch as Google to access the functionality. Crawl as Googlebot for Smartphones Performing a crawl analysis of a website is an important and scalable way to supplement your manual...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog is to run a crawl report of your site and identify duplicated page titles and/or file names. You can run a crawl to find three different content trouble spots...