SEO News

Craig Macdonald

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  1. 2012: Search Marketing Armageddon or Opportunity?

    What's on the minds of digital marketers as we head toward 2012? Are they looking to bump their search spend up, down, sideways – and what issues are they focusing on in the coming year. The Mayan calendar holds 2012 as a year of Armageddon – but...

  2. Smarter Marketing and the Weak Link In Its Success

    The majority of advertisers understand that keyword research for search campaigns, analysis of web logs, and use of social media monitoring products is a great way to infuse content that will reflect the terminology and articulation of consumer...

  3. Covario Empowers Marketers With SEO Audit And "On The Fly" Changes

    This is particularly important for multichannel e-commerce companies with brands and products marketed around the world," said Craig Macdonald, Covario's senior vice president and CMO. Covario, the provider of interactive marketing analytics...

  4. Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth

    Covario sees the Search Alliance becoming effective at the end of the third quarter and expects "the combined Bing/Yahoo platform to account for 17% of the global paid search market, and 21% of the U.S.market share," said Craig Macdonald, Covario...

  5. SES New York Blog Coverage: Monday

    Marketwire--Covario CMO Craig Macdonald to Speak at SES New York MarketWatch--Searchmetrics CEO To Present at SES New York Search Engine Watch--Going to SES New York or Stuck in South Succotash?