What's on the minds of digital marketers as we head toward 2012? Are they looking to bump their search spend up, down, sideways – and what issues are they focusing on in the coming year. The Mayan calendar holds 2012 as a year of Armageddon – but...
The majority of advertisers understand that keyword research for search campaigns, analysis of web logs, and use of social media monitoring products is a great way to infuse content that will reflect the terminology and articulation of consumer...
Global SEO Programs Decentralize to Regional Governance Model by Craig Macdonald Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch, as well as search news and tips from around...
"Give unto Caesar what is Caesar's" was the mantra of the old Roman Empire. It meant that the central government, in the form of the Emperor, would get paid for its work, and all else remained with the states.
A year ago, advertisers running ads on Facebook expressed the following results: low CPMs, atrocious click-through rates (CTRs), and virtually no conversion rates. This reminds me of the old quip, "But other than that, how was the play Mrs.
This is particularly important for multichannel e-commerce companies with brands and products marketed around the world," said Craig Macdonald, Covario's senior vice president and CMO. Covario, the provider of interactive marketing analytics...
Covario sees the Search Alliance becoming effective at the end of the third quarter and expects "the combined Bing/Yahoo platform to account for 17% of the global paid search market, and 21% of the U.S.market share," said Craig Macdonald, Covario...
Marketwire--Covario CMO Craig Macdonald to Speak at SES New York MarketWatch--Searchmetrics CEO To Present at SES New York Search Engine Watch--Going to SES New York or Stuck in South Succotash?
We built Display Ad Insight, because it is well understood in advertising that online display programs have a strong link to search behavior and online traffic generation," said Craig Macdonald, CMO for Covario.
Our client roster inspired us to launch this analysis series due to our customers' unique positions in the advertising ecosystem – they are US-based, but also global in the scope regarding their paid search advertising programs, so they tend not...
