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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    This will give you the best insights into how your core KPIs such as click-through rate (CTR), conversion rate (CR) and cost per conversion (CPA) have been trending. Testing new ads that improve CTR (while keeping CR the same or higher as well for...

  2. The 5-Step Plan to PPC Prioritization for Maximum Profits

    Orders: Clicks multiplied by CR Increase CR by 20 percent; this will result in lower CPAs. Increase Conversion Rate (CR) Multiply base CR by 1.2 If the goal is profit maximization, what’s the ideal way to determine the priority of tactics to spend...

  3. Will Yahoo Be Counting Hanging Chads?

    The way the votes stand now, it would appear that if CR&M's votes were counted - and they withheld them, they were among the only to vote against Bostock and Yang, which seems a bit odd given the current climate

  4. The Search Engine Update, March 4, 2003, Number 144

    To date, my favorite personal example was having to pay twice the price for a Honda CR-V in Britain, compared to the price in the US. Well, the CR-Vs sold in Britain are made there, while they also get exported to the US -- and still wind up cheaper.