I spoke to Tom Cuthbert, CEO of Click Forensics, the anti-click-fraud firm that created the CQC, who said the list was less a list of the search engines' deficiencies, but rather was intended as a starting point that could be easily agreed upon.
The list, issued today at Ad:Tech San Francisco, is the result of a six-month effort by CQC members to identify the key elements needed to deliver adequate quality in pay-per-click advertising campaigns:
The CQC wants to make it clear that they are not setting up a "similar or competing organization" to the IAB or to SEMPO. ClickZ reports that ClickForensics announced that they will be leading a new group named The Click Quality Council to "discuss...
