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Cpl

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  1. When Paid Search Marketing & Business Operations Come Together

    The primary objective was to drive quality lead volume at an acceptable CPL. As if the basics like cost-per-click (CPC), cost per lead (CPL), conversion rate, return on ad spend (ROAS), etc.aren't enough, you then layer in analysis related to day...

  2. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    CPA, CPL, and CTR are short-term, campaign-specific metrics that should be analyzed across multiple campaigns, multiple media channels, and synthesized to inform attribution/conversion-based models. Political figures like President Obama need to...