Then filter by keywords that are profitable (CPL, ROAS, RPC, Contribution Margin, etc…) and bid based on your CPC head room. There are 101 ways to get distracted with Quality Score and Share of Voice, but instead of diving into everything, I’ll...
As search marketers, we often talk about the same metrics over and over – CPA/CPL, ROI/ROAS, etc. If you’re in the business of generating leads online and then having them convert offline, you may be stuck optimizing to cost per lead (CPL) and...
On day two, an incremental improvement in connection volume immediately leads to a slight drop in CPL. Unless the total number of connections grows steadily over the early life of the campaign, Cost Per “Like” (CPL) will increase, and the total...
Location-based, need level and many demographics can be filtered and bid on for all formats - CPM, CPL, CPA, CPC - the entire C alphabet family. Interesting new interactive apps are being created for our cars.
As a starting step, find out what conversion metric the company uses to measure cost-per-acquisition (CPA), cost-per-order (CPO), cost-per-lead (CPL) or lifetime value of a customer (LTV). That was what one reader posted in response to my last...
A display network format based on CPL (cost per lead) even led to accusations that Google was giving the Obama re-election campaign unfair access to experimental new formats. Google denied those claims, stating that no CPL ad packages had been sold...
We recently executed a test for a lead generation client whose primary KPI is an efficient cost per lead (CPL). Lead volume increased significantly while CPL decreased by 27 percent. Start with some of your high spend sites that are producing an...
The primary objective was to drive quality lead volume at an acceptable CPL. As if the basics like cost-per-click (CPC), cost per lead (CPL), conversion rate, return on ad spend (ROAS), etc.aren't enough, you then layer in analysis related to day...
CPA, CPL, and CTR are short-term, campaign-specific metrics that should be analyzed across multiple campaigns, multiple media channels, and synthesized to inform attribution/conversion-based models. Political figures like President Obama need to...
We were recently engaged in a campaign within the health care vertical where the client was averaging a $300 cost per lead (CPL) and measuring online form leads only. Through proper keyword-level call tracking (we used ClickPath in this instance...
CPL? If you've never attended a Search Engine Strategies conference, I highly recommend putting this on your "to-do" list. I first attended an SES conference in Dallas in 2000, and have been to many since in New York, Chicago, Toronto, Seattle and...
In lead generation campaigns, we usually take a hybrid approach of cost per lead (CPL) and CPA. For an agency owner, there is no better feeling than to have your reputation spread to others who will confide their trust in your business to better...
As a result of employing bid management and ROI technology, lead volume increased while maintaining a profitable Cost Per Lead (CPL). A special report from the Search Engine Strategies 2004 Conference, March 1-4, New York.
AOL affirms continued support for the PLS search products, including PLWeb and CPL, in a response to questions on their mailing list. Avi is a respected expert on this subject and operates an outstanding site on the subject, SearchTools.com.
