X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example: Estimated 150,000 social impressions at display ad costs...
CPI/CPD’s for non-incentivized traffic can be anywhere from $1 to $8 more than incentivized traffic. CPM is widely available but there is often more focus on CPI (Cost Per Install) or CPD (Cost Per Download).
Geddes recommends CPI or conversion per impression. The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and...
Testing these two almost identical PPC ads revealed a 308 percent increase in CPI (Conversions-Per-Impression) when the word “Personalized” was swapped out for “You-nique. They say mediocrity comes from the perfect implementation of traditional...
It will help you determine which metric to test for (CTR, CPI, etc. Everyone knows the importance of testing and optimizing ads, yet no one seems to be doing it as often as they’d like to. A wise man named Bryan Eisenberg once said that successful...
