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  1. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand awareness – just like they would television ads.

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    I was reminded of this by a study we recently conducted on the top Consumer Packaged Goods (CPG) advertisers in Paid Search. In several dramatic examples, we found CPG brands whose top keywords seemed to have little if anything to do with the...

  3. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    Although Entertainment once again took top spot as the most shared sector, CPG/FMCG also performed well, growing shares by +10.3 percent, from a very strong base that was boosted by Super Bowl sharing in Q1 2013 (+78.2% from Q4 2012).

  4. What Google Analytics New Social Reports Offer & What They Can’t

    Other profiles I have access to where Goals were set up (without setting Goals in GA, conversions cannot be calculated) show 2 percent of a large CPG site has social conversion activity while a small restaurant chain in New York City has a 3 percent.

  5. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    It’s the norm for consumer packaged goods (CPG) traditional media marketers to create campaigns and initiatives specifically targeting their desired demographic within traditional media. Despite the ability to target specifically at the engine...

  6. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    AdGooroo and Experian Hitwise Report‏ on Paid Search Secrets of Top CPG Marketers By Greg Jarboe AdGooroo and Experian Hitwise have just issued a report on "Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty.

  7. AdGooroo and Experian Hitwise Report‏ on Paid Search Secrets of Top CPG Marketers

    AdGooroo and Experian Hitwise have just issued a report on "Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty. The study explores how top consumer packaged goods (CPG) brands manage their paid search...