SEO News

Cpc Yoy

RSS
  1. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    The demand for education info in Google's search engine shot up 4 percent, year over year (YOY). What's interesting to note, said Google's Jennifer Howard, was brand searches on for-profit schools was flat YOY, while searches for traditional...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. A new analysis says Google Image Search traffic is down 63 percent...

  3. Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

    CPMs have increased 27.5 percent YoY, while CTRs are up 57.2 percent. This quarter, they report, the average CPC fell 40 percent in the United States and 27 percent in Canada. Spruce Media puts the CPC decrease at 18.2 percent, compared to Q3 2011.

  4. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Google’s paid search ad spend is up 32 percent YoY in the U.S.and 23 percent globally, while Bing/Yahoo fell and additional 12 percent after dropping 21 percent in Q2. While U.S.ad clicks are up 16 percent YoY, it looks like Google took the lion’s...