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  1. The "Secret System" of Search Engine Advertising

    While pay-per-click (PPC) is the most common form of paid placement, fixed fees (usually for a premium amount) for paid placement exist for sponsorships or "featured listings" areas on Web sites. Pricing is usually a fixed per-URL fee for smaller...

  2. The "Secret System" of Search Engine Advertising

    While pay-per-click (PPC) is the most common form of paid placement, fixed fees (usually for a premium amount) for paid placement exist for sponsorships or "featured listings" areas on Web sites. Pricing is usually a fixed per-URL fee for smaller...