SEO News

Cpc Placement Performance

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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). SEM methods include: search engine optimization (SEO), paid placement, contextual...

  2. How to Make PPC Count Without Conversion Tracking

    Make a strategy focused on cost-per-click (CPC), click-through rate (CTR) and quality score. Ultimately your CPC will decrease. For all of your display campaigns, run placement performance reports. Worse yet, it isn’t a performance problem – just a...

  3. Search Ad Quality Score 101, Part 1

    Quality score affects your keywords minimum CPC and position in the search results. A great quality score will net you a low minimum bid and higher ad placement. If you've had poor performance historically, then it may take some good performance...

  4. Google Mobile Advertising on the Content Network

    Enter your daily budget and maximum CPC bid, and you're almost done. Most importantly, you'll be able to run Placement Performance reports and see which sites don't perform well for you -- and use the Site Exclusion tool to bar your ads from...