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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). While SEM definitions are accompanied by editorial that appear to promote SEM as a...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As the PLA marketplace grew, not surprisingly so did the cost per click (CPC) for PLAs. In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. The higher CPC was for good reason; more people engaged with PLAs...