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Cpc Cost Per Acquisition

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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. Based on this formula, the higher your Quality Score, the lower your CPC will be – so why shouldn't advertisers be obsessed with their Quality Score?

  2. Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

    We implemented policy changes this year that improved CPC growth but lowered network revenue," said Google senior VP and CFO Patrick Pichette during the online press conference. Traffic acquisition costs, the portion of revenues shared with Google...

  3. How to Focus Your PPC Analysis & Optimization

    The hypothesis in this example could be: The CPA in my account has inflated because my CPC continues to increase due to elevated competition. For example, you may have noticed within your account that your cost-per-acquisition has been increasing.