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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Visual Website Optimizer Case Studies One of the most popular A/B and multivariate testing tools around, Visual Website Optimizer has a huge archive of case studies run by VWO customers. Two metrics ultimately define your marketing success: the...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For the display network, consider testing the Display Campaign Optimizer (DCO). Alternatively, you can try enhanced CPC bidding (as long as you have conversion tracking installed), which still works on manual bidding but will adjust your Max CPC...