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Cpc Campaign Performance

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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    For example, if a bed and breakfast advertiser wastes 25 percent of its PPC spend, that's potentially cost them 367 guest inquiries (based on typical 2013 CPC and conversion rates). Improved relevancy through tighter, more targeted copy can help...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Assume CPC Pricing Model for All Assets Were you to optimize based only on search data, you may fail to revive your campaign's performance because you didn't consider the effect that lowering your display budget could have had on demand for your...