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  1. Key Factors to Effective Competitive Analysis as a Small Business

    What the CPC for each one is. Below is one of the many possible examples, showing a historical AdWords report for UHaul: If you want a visual representation of similar types of data, you can use the chart tool to see just that – and in time, add...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...

  3. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    In the first image above (the screenshot from AdWords), you'll notice the All Products bid is set at the lowest cost per click (CPC) of 30 cents, while almost every other ad group has a higher CPC. Google Shopping is a really cool program in that...

  4. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    As mentioned above, AdWords ads that are run through the Google Grants program have a $2 max CPC. Using historical data out of a previous AdWords account is best for this exercise, but if you don't have access to that information then you can use...

  5. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    AdWords ads lead directly to the merchant site (through an external link), and charge merchants a CPC each time they are clicked on. These are ads which may show for certain searches (depending on the search query, and the settings enabled in...

  6. 10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

    I've worked with Dealnews.com and can vouch for their site as one that not only brings sales, but a positive ROI in most cases because each offer is based on a flat CPC, not a fee or CPA deal. TrueView is a program where retailers don't pay for ads...