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  1. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    As mentioned above, AdWords ads that are run through the Google Grants program have a $2 max CPC. Using historical data out of a previous AdWords account is best for this exercise, but if you don't have access to that information then you can use...

  2. Dialing Into Success with Google AdWords Call Tracking

    For smartphones, this is all you need to do to start tracking click-to-call activity – and each click-to-call will be charged to you as a normal CPC charge. Manually dialed call data is published as “Call Details” under your “Columns” editor and...