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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    For example, if a bed and breakfast advertiser wastes 25 percent of its PPC spend, that's potentially cost them 367 guest inquiries (based on typical 2013 CPC and conversion rates). Improved relevancy through tighter, more targeted copy can help...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue. This may cause your CPC to increase but ad rank to hold steady or even decrease.

  3. How to Make PPC Count Without Conversion Tracking

    Make a strategy focused on cost-per-click (CPC), click-through rate (CTR) and quality score. Ultimately your CPC will decrease. Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all...

  4. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Without reserve, Chatterjee told SEW that the call-through rate currently has no impact on the Ad Rank calculations that Google AdWords employs to determine ad position and cost-per-click (CPC). Quality of inbound calls has been solid -- duration...