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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. Marin data showed smartphone CPC increased in 2013, but was lower than desktop and tablet costs. In December, Marin research showed smartphone CPC lower...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    For example, visitors who reached the shopping cart may be a hotter lead for a conversion than one who only reached the homepage, thus supporting a higher CPC bid. It allows advertisers to reach people in the search results page with a text ad...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Assume CPC Pricing Model for All Assets The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads...

  5. Conflicting PPC Trends: What They Mean & How to Fix Them

    Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue. This may cause your CPC to increase but ad rank to hold steady or even decrease.