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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Max CPC greater than or less than top of page Ad Filters One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Aside from keywords, ad copy, and having a great landing...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. Marin data showed smartphone CPC increased in 2013, but was lower than desktop and tablet costs. In December, Marin research showed smartphone CPC lower...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    For example, visitors who reached the shopping cart may be a hotter lead for a conversion than one who only reached the homepage, thus supporting a higher CPC bid. It allows advertisers to reach people in the search results page with a text ad...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Assume CPC Pricing Model for All Assets The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads...