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Cpc

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  1. Delving Into the Auction Insights Report

    Quite often we will see fluctuations in our cost-per-click (CPC) on specific keywords despite our strategy remaining constant. We have seen CPC consistently rise on these terms over the past two years.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Max CPC greater than or less than top of page In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers.

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    A high CPC or low position means nothing if the conversions are profitable. Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top...