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Cpc

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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    A high CPC or low position means nothing if the conversions are profitable. Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top...

  2. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    When it came to cost-per-click (CPC) data, Kenshoo said "motivated and engaged searchers within subcategories such as air travel and last-minute travel drive lower CPCs and higher CTRs than most other travel subcategories.

  3. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...