SEO News

Cpc

RSS
  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Entering a keyword, for example "iPhone cases", reveals that this keyword has more than 4 million monthly searches and the average CPC is $.88. In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a...

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Earlier this year, The Search Agency released a report on the state of PPC for Q4 2013, which showed mobile CPC was down across sectors, making opportunity high for advertisers in many industries. EMarketer forecasts ad spend on the desktop to...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    A few even go as far to claim that you should forget about CPC, and that CPA is all that matters. Based on this formula, the higher your Quality Score, the lower your CPC will be – so why shouldn't advertisers be obsessed with their Quality Score?

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season.