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Cpa

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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook tests Graph Search ads and debuts CPA bidding. A new analysis says Google Image Search traffic is...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    Elevated CPA: One of the main culprits of decreased ROI is increased CPA. These polarizing trends often occur with stats that should be parallel or at least trending similarly. As disturbing as this discrepancy may be, it can also help you gain...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    This will give you the best insights into how your core KPIs such as click-through rate (CTR), conversion rate (CR) and cost per conversion (CPA) have been trending. Cost per Conversion (CPA) Some landing pages might not be working, or perhaps the...