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Cpa

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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The previous product meant we had to work with a combined CPA, so this is a great step forward for advertisers. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    Remember, with Conversion Optimizer you're handing the keys to Google take any measure toward generating as many conversions for your target CPA. Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't...

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    As a general rule, anything that involves an average or percent (CTR, CPA, CRV, CPI or Avg. This can happen when calculating CPA (ad spend/conversions), for instance, if you had no conversions (0). This is information you'll want when you sort from...