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  1. Search Engine Marketing Checklist for Hotel Marketers

    Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages. Keywords (and/or all the variations) of the top 500 or...

  2. SEO Is No One-Trick Pony

    The comment (and question), as best as I can recall was something like, "You’ve covered a lot of technical stuff in this presentation, but can you just tell me what the one thing is that we can do to really improve our results for SEO?

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    As an aside, BloomReach offers these type of customized experiences for retailers and consumers through its SNAP product, which we’ve covered previously here at Search Engine Watch. Forty-nine percent of consumers in the U.K.leverage organic search...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    OK, now that I’ve covered why it’s important to analyze the surge in traffic based on recovery, it’s time to take action. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Companies such as Moz and Buffer make it a point to have all times zones covered when it comes to social customer service. Search results beware and be aware, customer service is part two of the social media revolution.

  6. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In July, SEW covered a report from Covario that showed mobile search advertising made up 25 percent of total worldwide advertising spend in Q2 2014 - a 98 percent increase in spend year-over-year. The Interactive Advertising Bureau (IAB) and IHS...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing accounts to take them to the next level. In between live tweeting from the event, posting pics, and overusing the infamous hashtag...

  8. SEO Website Audits: Everything You Need to Know Part II

    RKG example of what is covered in a comprehensive human-based audit: In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of what a good audit is and why...