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  1. Top Brands Now Testing Pinterest Promoted Pins

    In October, Search Engine Watch covered the promoted pins debut, saying the advertisements may not be transparent enough. We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be...

  2. Conquering Content Marketing, Step 5: Measurement

    Apparently Don was brought on to execute the campaign, and didn't know about the hacking until the media covered it. Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    More than 3,000 reporters covered the Apollo 11 mission from the Cape and Houston, while many thousands around the world worked from home. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on...