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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. If you are trying to find extra cover in your account with strong results...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For those of you familiar with the topics I cover, I am big on remarketing. These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. In between live tweeting from the event, posting pics, and...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. Key technology partnerships such as that with SEO market leaders BrightEdge, with and...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: Shuttle Image Credit: Alexander Stirn/Flickr You have a great idea or product, some money to invest, eager customers, and great workers.

  5. What You Can Learn From Google Analytics Mobile Reports

    The mobile report in Google Analytics can be found under Audience and contains two main reports; Overview and Devices, both of which I shall cover in detail here. To do this, click the pie chart image in the top right hand corner of the data table.