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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. If you are trying to find extra cover in your account with strong results...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when analyzing websites. Note, I’m not going to cover each step in great detail. When companies are hit by Panda and see a huge drop in Google organic...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Next is the area of the cover that shows the reader it contains content on improving your cognitive ability, this time in dealing with stress. I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For those of you familiar with the topics I cover, I am big on remarketing. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and...