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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...

  2. 3 Essential Qualities of Enterprise Search Marketers

    The CEO’s third cousin twice removed who happens to know "a little something" about search engines. Because each piece of an average enterprise-level “Frankensite” has dissimilar templates, disparate branding standards, and different stakeholders...

  3. Google Doodlers Pay A Call On Charles Addams' 100th Birthday

    Cousin It holds the first o, while the second hides behind the Addams' Mansion. If you thought today's Google Doodle looked a little creepy or kooky or even mysterious and spooky, you would be right. The cartoonist who created The Addams Family has...

  4. Rumors of the Press Release's Death have been Greatly Exaggerated

    In 1897, when a journalist was sent to inquire about Twain's health, thinking he was near to death, Twain explained that it was his cousin who was ill. Back on Sept. Simon Dumenco wrote an article in Advertising Age entitled, "RIP, the Press...

  5. Sponsored webinar: Strengthening the defences

    Mortgage loan fraud and its close cousin loan modification fraud are prime examples of fraud opportunities in all economic conditions. The PanelJohn Flynn, Head of financial crime, AvivaAnthony Harris, Senior advisor, Regulatory Policy and Programs...

  6. Building Trust is Key to Great Global Search Marketing

    So "Yiayia" (grandmother in Greek) et al, decided to set up a phony birthday party for my cousin and invited us over. Growing up, I was one of those lucky kids of divorced parents who had a conservative French-Canadian family on my father's side...

  7. Choose the Right SEO Project Goals

    The cousin of this is seeking out a target cost per link, which I covered in "Cost Per Link is a Bad Metric. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong.

  8. SearchDay | Getting Closer to Mobile Local Search's Day

    The Decision-Making Funnel, Stage 1: Awareness SEW EXPERTS: BY THE NUMBERS Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. Today's Top Story: MichaelBoland Getting Closer to Mobile Local Search's Day SEW...