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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    ClickZ Academy brings a whole library of crash courses, webinars, and courses designed to improve digital marketing skills and ROI. If you are looking for a social media 101 jumpstart program or more advanced digital marketing courses, Boot Camp...

  2. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    You can learn to code for free or learn anything from web design to music via free online courses. Yes I omitted the C word. Why? It's irrelevant. It doesn't matter if you're fresh out of college looking for your first job or a 40-something mom...

  3. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    Also of interest was the 142 percent growth YOY in terms related to MOOCs (massive open online courses). Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly...

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    After realizing that the core issue (or at least part of it) is with the term "video splitters" and its associated rank, you devise three possible courses of action: Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the...

  5. Penguin 2.0 Forewarning: The Google Perspective on Links

    So you write a decent article on the best golf courses in Bermuda. First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.

  6. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with this renowned school.

  7. LivePerson Says Bouncing is Single Worst Action a User Can Take

    LivePerson's latest product is Keyword Lift, which analyzes your paid search activity and algorithmically suggests courses of action for the marketer to deploy strategies to "intercept" users on their website to increase the chances of creating an...

  8. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Most colleges (not just UBC/UCLA and market motive) will have Internet marketing training courses, and will be churning out graduates a dime a dozen. With the current innovation in search engine marketing (SEM) and the seismic shift of offline...

  9. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    Bratton encouraged participants to skip the ad agencies and try their own hand at copywriting; she recommends Fast Effective Copywriting and Simple Writing System as good online courses for those who wish to improve their skills.

  10. 5 Black Hat Attack Vulnerabilities & Defensive Strategies

    Read Dark Reading and take InfoSec training courses to take action? Between sessions on how to make your own UAVs, hack a home’s network through their power lines, and conversations on the recent activities of Anonymous and LulzSec, something...