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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Artifacts: What tools or information do they use in the course of the task. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of the users' task, from their perspective.

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    When a ship starts to veer off course, they never make one drastic course-correct. But if your strategy is solid, you'll be able to stay the course and gain momentum with the small wins. For example, Dan Zarella of Hubspot likes to focus on the...