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  1. Using Analytical Analysis to Help Improve Conversions

    Of course, no one likes declining sales trends or even the occurrence of just "bumping along. Of course we now walk away from having to segment by converter and non-converter, as we know that this view is only from those who have converted into...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And of course, if the purpose of the website is to make money, you have the monetization team (or ad team). Then I had to click through to the next page, which of course loaded more ads. And then of course, you could add more content per component...

  3. Cross-Device Measurement: Believe the Hype

    Of course marketers also want to measure these cross-channel and cross-device campaigns, but how? With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.