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  1. 5 Takeaways From the World Cup for Global Search Marketers

    The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with nearly 3 million global followers and about 1 million Google+ users. Even if you aren't a soccer fan ("football" to the rest of the world...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Of course, you're going to create a plethora of resources and your own content to inspire trust in your customers. Of course, you can include some of your own, but make sure you primarily include news articles and other timely and relevant posts...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    In its latest research, Searchmetrics studied the universal search results for millions of keywords over the course of one year (2013) to gauge what has recently changed, and how. Our general observation is that over the course of 2013, the...