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  1. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...

  2. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Check-in rewards like coupons and giveaways encourage visitors to check in, spreading the word about the location with their network. When people on the go search for businesses, they typically need directions to the nearest locations, phone...

  3. 2013: Tipping Point for Mobile Ad Monetization

    This trend is reflected in the recent Mobile Path to Purchase Study results, which showed that consumers’ mobile buying choices are driven strongly by local information such as phone number, address, driving directions and specific offers or coupons.

  4. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    As in other categories, mobile auto users are focused on price, offers, and relevance when it comes to mobile ads, as 63 percent of mobile auto searchers click on ads that include coupons or promotions and 55 percent respond to mobile ads that are...

  5. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    As part of Google, said Incentive’s leadership, they will have the resources and expertise needed to transform coupons from a discount tool to a way to build businesses. Mike Dudas, Emerging Business Lead in Google’s Mobile Commerce division...