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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    If your product has been in the market for a while, give coupons to customers who review your product on Amazon or YouTube. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously...

  2. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Coupons: Shoppers in physical stores redeemed many coupons using a mobile device. Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful...

  4. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Use action-oriented creative: Coupons, promos, new products or limited-time offers provide an extra incentive for a consumer to choose a brand over it's primary competitor. Understanding what they are looking for (directions, menus, coupons) is key...

  5. Trends and Techniques for Digital Marketers and Data Geeks #SESTO

    In travel segment, a lot of people were looking for price points, book now, percent off, coupons, savings, as well as “official site” in the ad title and description. He says the way people are searching and interacting with technology is changing...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    While, tablet users typically utilize their devices for research or information, generally unrelated to location, including price comparisons, coupons, and reviews. Though tablets and smartphones are both considered mobile devices based on their...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. If landing page optimization and conversion funnel testing are not on the...