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Coupon

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  1. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty-one percent redeemed a mobile coupon from their smartphone while doing an in store checkout. Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. Though tablets and smartphones are both considered mobile devices based on...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    This exciting new extension type allows you to attach a redeemable offer (such as a coupon, rebate, or discount) to your AdWords ad. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average...

  4. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for...