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  1. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    While Pinterest doesn't provide result counts, let’s just say the scrolling of results for “color block” devotee boards and pins are endless. Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring.

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: When a consumer views a YouTube video while inside the Google Catalogs application (as oppose to opening the video up in the browser) is that view counted in the YouTube view counts? On the tablet version there is a way to put catalog pages into...

  3. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    Only the Banner Counts When the competitor showed, how often were they in the banner positions above the natural results? Auction Insights launched at the end of May this year, offering advertisers unprecedented keyword data about their competitors.

  4. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Some even used spinners or blatantly plagiarized (too bad I already knew those tricks) to meet the required word counts and keyword density and still, they just kept pumping out the content. They built the platform with the intention of solving a...

  5. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    If your day-to-day interactions with people on your SEM team are positive, this counts. People often take this for granted, especially when results are slow in coming. While this does wonders for the ego, it is short-lived and rarely results in...

  6. Tell Me Three Times: A 3-Pronged PPC Balance System

    You might think that this is the only number that really counts, and in some respects that’s true, but there’s a danger in relying on it exclusively: you lose the ability to intervene intelligently in the system if you’re just staring at the end...