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  1. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    While Pinterest doesn't provide result counts, let’s just say the scrolling of results for “color block” devotee boards and pins are endless. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: When a consumer views a YouTube video while inside the Google Catalogs application (as oppose to opening the video up in the browser) is that view counted in the YouTube view counts? They are rich media repositories that you can use to extend...

  3. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    Only the Banner Counts Auction Insights launched at the end of May this year, offering advertisers unprecedented keyword data about their competitors. Some awesome things are available, but it's not obvious exactly how to use it to improve your...

  4. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Some even used spinners or blatantly plagiarized (too bad I already knew those tricks) to meet the required word counts and keyword density and still, they just kept pumping out the content. I had the opportunity to meet a few of the folks from...

  5. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    If your day-to-day interactions with people on your SEM team are positive, this counts. But the hidden costs of vendor hopping are not well-recognized. Here are six reasons to stay with your current SEM provider, even when frustrations are high and...

  6. Tell Me Three Times: A 3-Pronged PPC Balance System

    You might think that this is the only number that really counts, and in some respects that’s true, but there’s a danger in relying on it exclusively: you lose the ability to intervene intelligently in the system if you’re just staring at the end...