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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Answer: It depends on the industry and the country you're targeting. Client interviews, field studies, and other website usability activities can help you confirm whether to have a blog. The search and social media industries are inundated with...

  2. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. It would be a waste of resources to localize for every country and...

  3. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    I can do some in-country training, perhaps some global seminars and everyone will be ready to help the SEO program succeed. In addition, there could be very large and under-served expat populations or people born in the country who still speak...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Country, County/Region, or Town/City To put this in context, the conclusion drawn by the BBC based on these primitive “studies” is akin to calling all newspaper ads a waste of money because putting one in every newspaper globally doesn’t work.

  5. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    In 2009, the company opened the country’s first ceiling tile showroom in Windsor, California. I consume YouTube case studies the way other people consume Lay’s potato chips (“betcha can’t eat just one”).

  6. Facebook Offers Small Businesses $50 in Advertising Credits

    Starting in January 2012, the alliance will provide webinars, case studies, marketing collateral, tips, and a series of roadshows around the country, giving Facebook the opportunity to meet with local businesses about Facebook advertising.

  7. FTC Announces Crackdown On Fake News Sites Selling Weight Loss Products

    The sites are from all over the country - a list can be found at the FTC website. The 'reporters' claim to have done independent studies of the products and found them to work. The Federal Trade Commission announced a major crackdown against a...

  8. Cabela's, Performics, and Performance Marketing

    The gist of the press release was that Performics' winning campaign, "Online Traffic Makes Instore Buyers," creatively used online coupons through paid search to drive offline traffic to Cabela's retail locations across the country.