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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Country, County/Region, or Town/City It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. As Google’s Avinash Kaushik told us at SES Toronto...

  2. How to Create Ethical Linkbait from Public Information

    Remember before publishing anything online make sure to carefully review copyright law for the country of origin, and your country. Check out Google Map Mania for examples. Publish a graphic history of a specific instrument - showing how it has...

  3. SEO Your Website For Foreign Languages in Your Domestic Market

    It’s also established wisdom that if you’re looking at localizing sites for a country with more than one official language, then you’ll need sites for every language (e.g. Location-based marketing is also very important – getting recommendations on...