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  1. Japan FSA: cross-border recognition process too slow

    US and Europe must recognise third-country rules as equivalent sooner Moves by European and US regulators to recognise third-country regulations have been slow and lack transparency and there has been little evidence of the 2013 G-20 commitment to...

  2. The changing face of UK retail structured products

    This recent changing of the guard means there are now only three banks - Societe Generale, Investec and Morgan Stanley - operating as both manufacturer and proprietary issuer of structured products to the country's retail market.

  3. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There are several agencies in every state and country, but who do you really compete with? In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here are some specific lessons I learned along the way.

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The most common approach for a national campaign is to put it in market targeting just that country. Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your customer service...

  6. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    All other country specific versions of Google There isn't specific evidence that points to either a permanent block or if it's just a temporary measure around the anniversary. In an effort to keep details hidden from Chinese citizens, government...

  7. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin!

  9. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Answer: It depends on the industry and the country you're targeting. In fact, these test participants scan content for industry-specific terms – terms very few 8th-graders know. When a blog evolves to millions of pages, blog owners need to create...