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  1. Content Strategy for an International SEO Campaign

    Make sure that you use the term that people in your target country are using to search for you. Even in a regional campaign in a single country, you might find that the same product or service is referred to in a slightly different way depending on...

  2. Localization for International Search Engine Optimization

    The assumption here is that if you're investing in an international SEO effort, you're serious about making inroads into a new country. While every country is different, here are some ideas for how to approach a localization strategy in a new country.

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    When I graduated college, my first step was a doozy: an internship in a foreign country, namely Germany,” she recalled. For all these reasons and more, it’s important to celebrate the women who fought for women’s equality on International Women’s...

  4. 5 Reasons Why People Hate International Search Marketing

    When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how you market stethoscopes online in his country. A clash of colors on your website can annihilate or...

  5. 4 Localization Tips for Savvy Global Businesses

    In Switzerland, for example, pockets of the country converse in Italian, French and Swiss-German. One international website isn't going to cut it when you expand your product to the masses, especially nowadays when growing internationally requires...

  6. How to Launch an English Only Global Search Marketing Campaign

    Targeting expat professionals is a great strategy, not only will you find that these professionals have a longing for English products that aren’t found in their host country, there is nearly instant trust gained for products/services from their...

  7. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    In 2009, the company opened the country’s first ceiling tile showroom in Windsor, California. Ceilume tiles have received ICC-ES recognition, which means they meet the 2006 and 2009 IBC (International Building Code) requirements.