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  1. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  2. Content Strategy for an International SEO Campaign

    Make sure that you use the term that people in your target country are using to search for you. Even in a regional campaign in a single country, you might find that the same product or service is referred to in a slightly different way depending on...

  3. Localization for International Search Engine Optimization

    The assumption here is that if you're investing in an international SEO effort, you're serious about making inroads into a new country. While every country is different, here are some ideas for how to approach a localization strategy in a new country.

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    When I graduated college, my first step was a doozy: an internship in a foreign country, namely Germany,” she recalled. For all these reasons and more, it’s important to celebrate the women who fought for women’s equality on International Women’s...

  5. 5 Reasons Why People Hate International Search Marketing

    When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how you market stethoscopes online in his country. A clash of colors on your website can annihilate or...