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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  2. Right to Be Forgotten: Google Refreshes Stats

    Country: Switzerland Country: Germany Country: United Kingdom Country: Italy Google got hit hard this year with "Right to Be Forgotten" requests from European countries. Last week, Google updated its Transparency Report to reflect updated data on...

  3. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The most common approach for a national campaign is to put it in market targeting just that country. Last week I had the chance to have lunch with some friends in the industry. We both got our start at the same place but since then we have both had...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. It doesn't matter what team, country, or company you represent. It's been reported that advertisers spent as much (if not more) on World Cup advertising than they...

  5. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Language & Country Code: ISO 316-1 Alpha 2 If you're marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers, your prospective customers might only speak the native...