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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. It doesn't matter what team, country, or company you represent. It's been reported that advertisers spent as much (if not more) on World Cup advertising than they...

  2. Germany to Treat Google Like a Public Utility?

    The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too big for its boots, according to a report from the Sunday Times. In Europe, a commitment to net neutrality is already in...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Language & Country Code: ISO 316-1 Alpha 2 If you're marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers, your prospective customers might only speak the native...

  4. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    All other country specific versions of Google As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy demonstrations around...

  5. How to Use Google Analytics Site Search Reports

    The percentage of visits with search can vary dramatically from country to country, so do ensure you focus on the most suitable website navigation methods for your users. Language Use Globally: Also on the topic of international data, when you have...

  6. Google Must 'Forget' Unfavorable Search Results in Europe

    There is also the possibility that the links will only be removed from that particular country's version of Google, similarly to how it removes hate speech and Holocaust denial related links in both France and Germany, as both are illegal in those...

  7. Nuances of Spanish Language Search Marketing

    I will always be a strong advocate for having independent URLs for your country targeting. Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the...