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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? The worst thing you can do is to make your geo-location tool on your site written in the local language or even...

  2. Localization for International Search Engine Optimization

    Make sure to add any physical locations in other countries on Google Places and complete any other profiles that might add credibility to your international location or destinations. People might refer to your products or services differently in...

  3. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Also consider the differences in search engines dominant in various countries. Furthermore, most of these countries will only allow you perhaps 10-20 percent of a full-time employee. We should take the strategy that worked domestically and roll it...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Though it’s a good day to celebrate, it’s also important to remember that many women in other countries face much bigger challenges than women in the U.S.said Jessica Lee, Content International Women's Day reminds us of the unique challenges women...