After two years, Orabrush had sold more than a million tongue cleaners to people in 40+ countries. And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in...
After visit, former Google CEO shares concerns about a new era of repression in one of the least-connected countries of the world. Here's a quick recap of search and social marketing news and tips from the past week.
In a recent survey of more than 4,500 brands in 44 countries in 99 languages, more than 88 percent of marketers viewed mobile and tablet search as their next search marketing frontier. The growth of mobile and its close relationship with local...
Agencies that manage campaigns across multiple countries have been struggling to provide the right value to advertisers, and that’s both a disservice to the clients, and an opportunity for BlueGlass in our global growth strategy.
Are they gaining market share in countries like Turkey or the Ukraine? Regardless of all that, I wasn’t expecting to see Yandex, which doesn’t have nearly the marketing budgets of Microsoft, surpass them in global search queries by the end of 2012.
To find out, last month, BrightEdge (disclosure: I’m the founder and CEO there) reached out to 4,000 brand customers in 99 countries and 44 languages as part of the 2013 Global Enterprise SEO Survey. As marketers look to integrate the search...
Facebook boasts more than 845 million active users and a 2011 comScore report revealed there were only seven countries worldwide in which Facebook did not rule the roost. Elsewhere, Russia is dominated by Vkontakte and Odnoklassniki, sites that are...
Site structure, as well as feedback from phone-in clients, often gets overlooked when defining the best user experience for users in specific countries. In some countries, there may be more of a split between B2B and B2C client targets than in others.
Yahoo and Bing have had about the same luck (zero) making a dent in Google’s search market share on other continents, but a couple of search engines in other countries have managed to stay ahead of the Mountain View, California-based search engine.
One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.
This typically limits their opportunities to cultivate relationships outside of one or two countries. One of my clients is a brand that has multiple PR contacts in multiple countries – and they are counting on those contacts to assist in producing...
The number of "likes" it attracted from Egypt and the Philippines was out of proportion to other countries targeted such as the US and UK,” wrote Cellan-Jones. Companies were targeting internationally, but getting the majority of fans from...
Now many analysts consider the CIVETS countries as a second wave of emerging economies, which could offer excellent opportunities for global business. Many economists regard the CIVETS countries – Colombia, Indonesia, Vietnam, Egypt, Turkey, and...
The problems of global search engine optimization and social analytics are very similar (as if they were two sides of the same coin); knowing the intricacies of how to communicate with international audiences are part of mastering what and how to...
Marin analyzed data from a number of countries and the Eurozone, then broke out share of clicks and ad spend, as well as device-specific cost per click and CTR for each region (more graphs available in the full report).
Generally speaking, HC cultures, such as Asian countries, expect content to be interactive and more socially oriented, with videos and background information; whereas, LC cultures prevalent in Northern Europe, like the content to be simple, more...
SOPA) would make the US one of the worst Internet censors in the world -- joining the ranks of countries like China and Iran. SEMPO, the search and digital marketing industry’s professional organization, has sent a letter to U.S.
Can specify the language, country, and URLs of content translated for multiple countries. Can be used when web pages have the same content in the same language targeting multiple countries. 2011 was a fantastic year in international search marketing.
As you create a list of countries to target, you should look at what your biggest multinational competitors are doing. Look at this list of countries where English is an official language () – you’ll find huge markets in the Middle East, Asia...
Take a look at Google’s Global Market Finder tool, a nifty little application that shows you how much you’d have to bid for paid search for the translated equivalents of your top keywords in foreign countries.
