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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile advertising has reached a major turning point in India, not that it wasn't there ahead of Western countries. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these...

  3. Localization for International Search Engine Optimization

    People might refer to your products or services differently in different countries, or even regions within a country. Make sure to add any physical locations in other countries on Google Places and complete any other profiles that might add...

  4. Yandex Just Passed Bing to Become 4th Largest Global Search Engine

    Are they gaining market share in countries like Turkey or the Ukraine? Regardless of all that, I wasn’t expecting to see Yandex, which doesn’t have nearly the marketing budgets of Microsoft, surpass them in global search queries by the end of 2012.

  5. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Site structure, as well as feedback from phone-in clients, often gets overlooked when defining the best user experience for users in specific countries. In some countries, there may be more of a split between B2B and B2C client targets than in others.

  6. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.