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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp is utilizing reviews from 98 cities spread across 20 countries, so there is a wealth of information to play with. Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup.

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    Search engine censorship seems to be a topic that is popping up left and right in countries around the world. Most importantly, the injunction requires that the results of the competing company be removed not only from Google.ca but instances of...

  4. Google Must 'Forget' Unfavorable Search Results in Europe

    There is also the possibility that the links will only be removed from that particular country's version of Google, similarly to how it removes hate speech and Holocaust denial related links in both France and Germany, as both are illegal in those...

  5. Nuances of Spanish Language Search Marketing

    Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike. Spanish-speaking countries all have different forms and dialects of the Spanish language that they use, which is just...