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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    When you have customers in multiple countries, investing across multiple platforms that lead to the website as the authoritative destination for the brand makes even more sense. Brands and businesses were initial skeptical about the validity of...

  2. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    As offline publications are struggling to move into the digital age, it wouldn’t be surprising if other countries attempt to do the same, as France did several years ago. Webmasters will need to be much more careful about quoting content from...

  3. Google Reports Surge in Government Takedown Requests

    In this particular time period, we received court orders in several countries to remove blog posts criticising government officials or their associates. Google reported that countries such as Argentina and Denmark issued take down requests for...

  4. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Ecommerce and multi-channel funnel data comes from more than 36,000 Analytics customers across 11 industries in 7 countries. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...

  5. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    The recent xAd-Telmetrics UK Mobile Path-to-Purchase research study – a complement to the annual U.S.study – noted relevant findings in comparing both countries’ results. This echoes common lifestyle differences between the countries including...

  6. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. Apple offers clear steps to help app developers internationalize and...