That advice may seem counterintuitive, given that AdWords is the most competitive advertising real estate on the planet. Know a novice marketer who aspires to mastery? Tell them to begin by learning how to write a single Google ad for a single...
It might sound counterintuitive to think about analysis from the recommendation aspect, since you run an analysis to come up with a recommendation, but most studies start with a hypothesis, so a simple SEO analysis should follow the same logic.
It seems counterintuitive to tell the person selling you advertising how much that advertising is worth to us. Giving advertisers visibility and control over their bids isn't lucrative for Google. It only encourages companies to minimize their CPC...
This may be counterintuitive considering the pitch usually involves Solution A talking about their ability to basically create enough efficiency that the solution acts as a full-time employee. Bid optimization and automation continue to play a...
If this seems counterintuitive to you, you’re not alone. A recommendation to all you marketing people: learn to love charts, graphs, and data. Search engine marketing is speeding the revolution of all forms of marketing from a purely creative...
That discrepancy is even more pronounced where "offline conversion" is the campaign goal, which is somewhat counterintuitive. If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is...
counterintuitive? Danny posted here about April Nielsen//NetRatings data reflecting that Google had crossed the 50% threshold in search market share. I want to point to another part of the release, which jumped out at me: the Internet driving...
It may seem counterintuitive given the popularity of Internet search engines like Google, but to find local goods and services, the yellow pages are still king. Reuters and Bloomberg News report in the article: Yell snaps up more U.S.directories...
