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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Yes, counter-intuitive though it may sound, building a strong brand ought to be one of the priorities of every SEO practitioner. Make sure that if you do use content from other sites you modify it considerably to suit your site and its readers...

  2. Copyright Law: What Search Marketers Should Know (Part 2)

    If you feel you have been unfairly penalized, you can submit a counter-notice. Find out who is the designated agent or department at the OSP, read up on their counter-notice guidelines, and submit all the required information and your complete...

  3. 2005 in Review: The Best Search Engine Watch Forum Posts

    As usual, once forum members started going a wide range of opinions, examples, positions and counter-positions were examined. Traffic Power Files Suit Against SEOBook http://forums.searchenginewatch.com/showthread.php?

  4. Association of American Publishers Sues Google over Library Digitization Plan

    This short-sighted attempt to block Google Print works counter to the interests of not just the world's readers, but also the world's authors and publishers. The suit, which seeks a declaration by the court that Google commits infringement when it...

  5. Search Engines And Legal Issues

    Netscape counter-threatens the person who established the netscapesucks.com site, claiming trademark infringement. Northern Light Wins Domain Suit Northern Light, April 11 2000 http://www.northernlight.com/docs/press_company_pr00_0411.html

  6. Lawsuit Over Paid Placements To Define Search Engines

    However, there's no easy way to counter the "we shouldn't have to buy our own name" argument. In that case, Playboy filed suit against Excite and Netscape for running keyword-linked banner ads that appeared for terms such as "playboy" and "playmate.

  7. The Search Engine Report, September 4, 2000, Number 46

    ESTEI LAUDER SETTLES PART OF KEYWORD AD ACTIONS: Estie Lauder has settled its lawsuits in the United States, France and Germany against iBeauty (formerly Fragrance Counter) that involved banner advertisements on the Excite search engine.iBeauty...

  8. The Search Engine Report September 4, 2000 - Number 46

    ESTEI LAUDER SETTLES PART OF KEYWORD AD ACTIONS: Estie Lauder has settled its lawsuits in the United States, France and Germany against iBeauty (formerly Fragrance Counter) that involved banner advertisements on the Excite search engine.iBeauty...